In 1991, Pierre Talamon created his first line of men's shirts and opened his shop in Saint-Germain-Des-Prés where he found a clientele of artists he knew well, following his numerous collaborations with costume designers from the world of entertainment and cinema. He gradually developed a complete line for men: graphic and colorful lines inspired by painting and his many travels around the world.

Attention to detail, color work, luxury and diversity of materials, fitted and comfortable cut, as "made for oneself", Pierre Talamon develops and designs a unique silhouette. He signs a license in Japan, Thailand and begins a distribution in China. At the same time, his brand was then present at the Bon Marché, Printemps de l'homme, and in multi-brand boutiques (London, Los Angeles, Copenhagen, etc.).

In 2002, wishing to strengthen the brand's presence in Paris, he opened a second boutique, located on the right bank near the Beaubourg museum, as well as a couture show at the end of 2014 dedicated to made-to-measure clothing.